EVENTS

Top Five Tips for Effective Online Event Community Management

Top priority to content

The most significant characteristic of an active online community is to keep the conversation going; a community having no relevant content or dormant activities in it is almost equal to having no community at all. To ensure that, one should keep creating new discussion threads on various topics and encourage members to post their uninhibited views and opinions on them. This enables an event organizer to get an insight of what its key customers and stakeholders are thinking about its company, business, or a recently organized event.

Subtle promotion and minimum advertisement

It is true that the ultimate motto behind creating an online event community or becoming a part of a private community network is promoting a brand or an event; but even while doing so the tone should be kept subtle. Any overtly approach to promote events or a business may adversely affect the image and spirit of a community and make it look too commercial. Moreover, many online event communities allow posting of advertisements to earn extra dollars to boost their return on investments. Although every individual today is used to advertisement on some level, allowing too much of it comes in the way of free interaction in a community.

Frequent community polls

Conducting community polls on a regular basis works like a reality check for event organizers. They get a clear vision of what their target audiences want from them, what factors they expect to be prioritized during event planning, and what else they consider to be done for the betterment of the community. This also helps to build customer and member loyalty over a long term period.

Easy sharing of event info

An online event community should provide the following facilities in order to popularize an event:

· Easy sharing of event materials including photos, session handouts, audio recordings, and video clips

· Automatic notification of any changes in event schedules

· Convenient access to detailed sponsor and exhibitor information

Online trolls to be kept at bay

Many online community managers do not prefer to regulate “free speech,” but there are times when there are trolls in the network that try to stir up the pot by making a string of untoward comments. Such things might offend other members in a community and make them leave the network based on instantaneous decisions. So, it is a good idea to regulate the comments and discussions on the network to a certain extent.

A private community network works great for event management. You can create, schedule, and promote your events and publish and streamline all event related information within the network. The word gets around to a larger number of individuals in a very short span of time.

Jonathan is a professional event planner. Event professionals worldwide are increasingly relying on automated software to streamline the online event community, payment management, and attendee relationship management. Acteva is the market leader in providing online private community solutions at competitive price.

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